Landlord guide

Rental listing sites: where to list a rental

A rental listing site, often called an ILS (internet listing service), is a website where renters search for a home. Below are the ones worth knowing for a long-term rental: roughly how many renters each reaches, what it costs a landlord to post, which other sites it feeds, and where renters' replies land.

Checked September 2026 · Reach figures are approximate

The sites at a glance

Reach is approximate. Cost is how each site charged a landlord for one long-term rental when we checked; follow a site's name for the details and its own pricing page.

Rental listing sites

Classifieds and social

Specialty sites

Rental listing sites

Sites people use specifically to search for a home to rent.

Zillow Rental Manager

Zillow Group

Start a listing

Zillow's listing tool for landlords. One listing you create there is published on Zillow, Trulia and HotPads, which are all Zillow Group sites.

Reach (approximate)
About 37 million monthly rental visitors, network-wide Zillow reports about 37 million average monthly unique visitors to rental listings. That count covers Zillow, Trulia and HotPads, plus rentals on Realtor.com, Redfin, Rent.com and ApartmentGuide.com. (Zillow Group quarterly report (SEC), April to June 2026)
Cost to post
Free; optional $39.99 upgrade Listings posted directly in Zillow Rental Manager have been free since May 2022. The optional Premium upgrade is a one-time $39.99 for up to 90 days of higher placement. Zillow Rental Manager pricing
Who can post
Any landlord with a Zillow account. Zillow verifies the phone number on the listing, with a code by call or text, when you activate it. A unit in a community of 25 or more units may need a multifamily advertising agreement instead.
Renter replies
By email, to the address you give the site Messages also collect in Rental Manager's inbox. A renter who texts a Zillow routing number is asked for a name and email, and your reply reaches them by email.
Also shows on
Trulia HotPads
How long a post stays up
A listing stays active for 21 days by default. From day 14 Zillow emails you to ask whether the home is still available; if you don't answer, the listing switches off on day 21, and you can reactivate it any time. A Premium upgrade lasts up to 90 days.

Good to know

  • It can take up to 24 hours for a new listing to appear on Zillow, Trulia and HotPads.
  • Zillow shows one version of each rental, so a home already listed through another account or a feed may be declined.

Sources: Zillow Rental Manager help, pricing, Zillow Rental Manager help, phone verification, Zillow Rental Manager help, why a listing didn't go live, Zillow help, managing your listings, Zillow Group Form 10-Q, Q2 2026

Apartments.com

CoStar Group

Start a listing

CoStar's rental search site, with a free self-serve listing for houses, condos, townhomes and buildings of up to four units. Listings also show on other sites in the Apartments.com Network.

Reach (approximate)
About 43 million renters a month across its network, by its own count Apartments.com says its network reaches over 43 million renters a month across 11 rental sites (average monthly visitors in 2025). (Apartments.com network page, 2025 average)
Cost to post
Free for 1 to 4 units; paid upgrade The free listing runs 21 days and can be refreshed for 20 more. A Premium upgrade lasts 30 days and is priced by state, market and property type; the price shows when you buy it. Apartments.com pricing
Who can post
Owners of properties with 1 to 4 units, with a free account. Apartments.com verifies every owner, manager and agent, and a listing stays pending until that is done. Properties with 5 or more units go through its sales team.
Renter replies
By email, to the address you give the site Renters email you through the listing's contact form or call the number you show. The same contact details apply across the network.
Also shows on
ForRent.com ApartmentFinder ApartmentHomeLiving
How long a post stays up
A free listing is visible for 21 days; you can refresh it for 20 more from your account.

Good to know

  • Apartments.com says a free listing appears on six sites across its network, counting Apartments.com itself, without listing them; its help pages name ForRent.com, ApartmentFinder and ApartmentHomeLiving among them.
  • In search results, paid ads come first, then listings made with Apartments.com's own rental tools, then other owner listings in random order.

Sources: Apartments.com, list a property for rent, Apartments.com help, refreshing a listing, Apartments.com help, listing verification, Apartments.com help, where listing changes appear, CoStar Group Form 10-K, 2025

Zumper

Zumper

Start a listing

A rental search site and app for apartments and houses. Every listing posted on Zumper is also published on PadMapper, which Zumper runs.

AI

Trenly sends your listing to Zumper for you

When you publish a listing on Trenly, it goes to Zumper through Trenly's direct feed, with nothing to post by hand, and it is updated whenever you change it. Renters' Zumper messages come to your Trenly inbox when the listing uses it as its contact email, which is the default.

How Trenly handles listing
Reach (approximate)
Millions of monthly users, by Zumper's count
Cost to post
A few free listings a month; paid plans Zumper's landlord page says up to 5 free listings a month; its help center says free limits vary by region. Posting more, or promoted placement, needs a monthly Premium plan. Prices are not published. Zumper pricing
Who can post
Landlords, property managers and agents, with a Zumper account. A new listing can stay pending until your account is verified, which may mean uploading an ID and a face check; Zumper says it usually goes live within 24 hours after that.
Renter replies
By email, to the address you give the site Leads go to the email and phone number on your Zumper account. Zumper removed in-app messaging for everyone in late 2025.
Also shows on
PadMapper ChatGPT Microsoft Bing
How long a post stays up
Zumper's help center gives no end date; you unpublish the listing once you have a renter.

Good to know

  • Zumper's landlord page says listings are distributed across PadMapper, ChatGPT and Microsoft Bing. Its help center is more careful: every listing goes to PadMapper, and Zumper may also include it on partner sites such as ULoop, Movoto, Trovit, Bing and ChatGPT. Paid plans add Realtor.com.

Sources: Zumper help, what it costs to post, Zumper help, where listings are sent, Zumper help, messaging changes, Zumper for landlords

Redfin Rental Tools

Rocket Companies (Redfin)

Start a listing

Redfin, best known for homes for sale, has a free rental listing tool for small landlords. Listings made with it also appear on its rental sites Rent.com and ApartmentGuide.com.

Reach (approximate)
National home-search audience; no rentals-only figure published
Cost to post
Free, up to 10 small buildings Free for up to 10 buildings of 4 or fewer units each. Redfin Rental Tools pricing
Who can post
Owners and property managers of buildings with fewer than 5 units, in the areas where Redfin offers the tool. Redfin checks each owner's ID. For a unit in a building of 25 or more units, Redfin points you to Zillow.
Renter replies
By email, to the address you give the site Renter inquiries are emailed to you, and the listing shows a Redfin number that forwards to your phone without showing your own.
Also shows on
Rent.com ApartmentGuide.com
How long a post stays up
A listing expires after a year unless you take it down sooner.

Good to know

  • Redfin says every rental on its site comes from Redfin Rental Tools, Zillow or a local MLS, so many rentals you see there were posted through Zillow.

Sources: Redfin help, Rental Tools FAQ, Redfin help, Rent.com and ApartmentGuide.com FAQ, Redfin help, finding rentals, Rocket Companies Form 10-K, 2025

Realtor.com

Move, Inc. (News Corp)

Start a listing

A major home-search site that also shows rentals. It has no posting form of its own for a single rental: its "List your rentals" button leads to landlord software owned by the same company.

Reach (approximate)
About 68 million monthly users site-wide, not rentals alone News Corp reports Realtor.com had about 68 million average monthly unique users by its own count, across the whole site, homes for sale included. (News Corp annual report (SEC), April to June 2026)
Cost to post
No direct posting Realtor.com's landlord page says you can list for free through its sister software, with a paid upgrade for higher placement. Realtor.com pricing
Who can post
No direct posting on Realtor.com. Rentals reach it through that landlord software, through other listing sites (Zumper's paid plans include it), from rentals an agent lists in the local MLS, and from larger apartment buildings listed on Zillow.
Renter replies
Depends on how the listing reached the site Replies follow whichever site or software the listing came from.

Sources: Realtor.com, list a rental property, News Corp Form 10-K, fiscal 2026, Realtor.com and Zillow rental syndication announcement, 2024

Apartment List

Apartment List, Inc.

Start a listing

A renter-matching site sold to property managers of apartment communities. It connects to the community's property management software and charges when a renter it sent signs a lease.

Reach (approximate)
National; mostly professionally managed communities
Cost to post
Paid per signed lease Other pricing is arranged with its sales team. Apartment List pricing
Who can post
Property managers, through Apartment List's sales team. We found no self-serve way for a landlord to post a single rental.
Renter replies
Into your property management software Apartment List passes renters who ask for a tour, send a message or ask about applying into the property's lead software.

Sources: Apartment List partner FAQ, Apartment List, list with us

Classifieds and social

General sites where rentals are one category among many. How many renters see a post depends on your area, and for groups, on which ones you join.

Craigslist

craigslist, Inc.

Start a listing

Local classifieds, organized by city. You post in the housing section of the Craigslist site for the area where the rental is.

Reach (approximate)
Local: people browsing that city's housing section
Cost to post
Free; $5 in Boston, Chicago and NYC Posting is free except apartment rentals in the Boston, Chicago and New York City areas (including the New York site's New Jersey, Long Island and Fairfield areas), which cost $5 per post. Rooms and sublets there are free. A paid post can't be renewed; to bump it you repost and pay again. Craigslist pricing
Who can post
Anyone with an email address; an account is optional. Craigslist may ask you to confirm the post by email or verify a phone number.
Renter replies
By email, through an anonymous relay address Renters write to an anonymous Craigslist address that forwards to the email you posted with. You can also show a phone number for calls or texts.
How long a post stays up
Craigslist says free posts stay up between 7 and 45 days, depending on the type of post, and paid posts 30 days. A free post can be renewed to the top of the list every 48 to 72 hours.

Good to know

  • Craigslist only asks for a phone code while you are posting; any other request for that code is a scam.
  • Reply threads through the relay can continue for up to 4 months, even after you delete the post.

Sources: Craigslist help, posting fees, Craigslist help, how long posts stay up, Craigslist help, email relay, Craigslist help, verification, Craigslist help, renewing a post

Start a listing

Facebook's local buy-and-sell section, which has a Property Rentals category. You post from your own Facebook account.

Reach (approximate)
Local: people browsing Marketplace near the home
Cost to post
No posting fee listed Meta's help pages list no fee for posting a local listing.
Who can post
Anyone posting from their own Facebook account, within Meta's commerce rules. Those rules ban listings that state a preference about race, national origin, religion, sex, children in the home, disability or marital status.
Renter replies
Inside the site's own messaging, not your email Renters message you through Facebook Messenger.
How long a post stays up
Meta says a listing can stay up while it is active; listings inactive for 2 years or more may be deleted.

Good to know

  • A Marketplace listing is public and can also appear in Facebook's feed and search.

Sources: Facebook help, selling on Marketplace, Facebook help, discriminatory listings, Facebook help, how long listings stay up

Start a listing

Local housing and neighborhood groups where members post rentals. Each group is run by its own admins and sets its own rules.

Reach (approximate)
As many people as are in the groups you post in
Cost to post
Free
Who can post
Group members. Admins can hold posts for approval, and some groups do not allow landlords or rental ads at all.
Renter replies
Inside the site's own messaging, not your email Renters comment on the post or message you on Messenger.
How long a post stays up
A group post stays up until you or an admin deletes it, though newer posts push it down.

Sources: Facebook help, group post approval

Nextdoor

Nextdoor Holdings

Start a listing

A neighborhood network where verified neighbors post to their local area. Individual owners may list their own property for rent in the For Sale & Free section.

Reach (approximate)
Neighbors in and around your own Nextdoor neighborhood
Cost to post
No posting fee listed
Who can post
Nextdoor's rules allow individual owners listing their own property for rent. They do not allow realtors listing property, or listing things for a business.
Renter replies
Inside the site's own messaging, not your email Renters reach you through Nextdoor itself, not by email.
How long a post stays up
A listing expires after a while, and you may repost it then; Nextdoor does not say how long that is.

Good to know

  • Posting the same listing twice at once, or deleting and reposting it to bump it, is against Nextdoor's rules.

Sources: Nextdoor help, For Sale & Free guidelines

Instagram

Meta

Start a listing

A photo and video app rather than a listing site: renters cannot search it for homes, so a vacancy post reaches the people who follow or come across your account.

Reach (approximate)
Your followers, plus whoever finds the post
Cost to post
Free to post
Who can post
Anyone with an Instagram account.
Renter replies
Inside the site's own messaging, not your email Renters reach you by Instagram direct message. Links in a caption are not clickable.

Sources: Instagram help, messaging

Specialty sites

Sites for particular renters: people using a housing voucher, and people looking for a furnished home for a few months.

AffordableHousing.com (formerly GoSection8)

Affordable Housing Network, LLC

Start a listing

A listing site for affordable housing, including homes that accept Housing Choice Vouchers (Section 8). Renters and housing agencies search it. It was called GoSection8.com until September 2021, and that address now redirects here.

Reach (approximate)
National; renters with vouchers and the housing agencies that help them
Cost to post
Free; paid plans from $49 a month Free membership includes unlimited listings. Premium plans run $49 to $74 a month billed yearly, or $79 to $119 month to month, and add higher placement, pre-screening and distribution to partner sites including Zillow, Trulia and HotPads. AffordableHousing.com (formerly GoSection8) pricing
Who can post
Owners, with a free owner account.
Renter replies
Inside the site's own messaging, not your email Messages and applications arrive in your AffordableHousing.com account, with email or text alerts.

Good to know

  • It also lists housing-agency waiting lists, so renters in voucher programs already use it to search.

Sources: AffordableHousing.com for landlords, AffordableHousing.com help, Premium pricing, AffordableHousing.com help, partner sites, AffordableHousing.com help, the GoSection8 name change

Furnished Finder

Furnished Finder, LLC

Start a listing

A listing site for furnished homes rented by the month, 30 days or longer. Travel nurses and other healthcare workers use it, as do corporate travelers, relocating families, military members and students.

Reach (approximate)
National, for monthly furnished stays
Cost to post
$199 a year per listing $199 a year per home, apartment or private room; more units at the same address are $149 each. No booking commission. The subscription renews automatically unless you turn that off. Furnished Finder pricing
Who can post
Landlords, property managers and agents, after an ID and selfie check. Every listing must allow stays of 30 days or more.
Renter replies
Inside the site's own messaging, not your email Messages arrive in your Furnished Finder account, and you can reply to the email alert.
How long a post stays up
The listing stays up for the year you pay for; if auto-renew is off, it comes down when the year ends.

Good to know

  • Furnished Finder says more than 240,000 landlords list with it.

Sources: Furnished Finder help, subscription prices, Furnished Finder help, listing requirements, Furnished Finder help, who uses it

A For Rent sign

A listing can be physical too. A sign in the yard or a front window reaches the people already on the street: renters driving the neighborhoods they want to live in, and neighbors who know someone about to move. It works alongside the sites above.

What to put on it

  • Keep it readable from a car. "For Rent", the number of bedrooms and bathrooms, and a phone number are enough.
  • Use a phone number someone answers, and add a short web address or a QR code that opens the online listing, so a passer-by can see the photos, the rent and when they can tour.
  • Fair-housing rules cover a sign the same as an online ad; the federal rule names signs, banners and posters outright. Describe the home, never who should live there.
  • Check your HOA rules and your city's sign rules before you put one up. New York City, for example, limits a for-rent sign in a residential district to 12 square feet.
  • Take the sign down once the home is rented.

Where to get one

  • Signs.com Custom printed

    Design a custom For Rent yard sign, banner or window sign online, with wire stakes available.

  • Vistaprint Custom printed

    Design a custom yard sign online from a template or your own file, and add a stand at checkout.

  • BuildASign Custom printed

    Design a custom yard sign online or start from a template, with stakes or frames for mounting.

  • Office Depot Ready-made

    A ready-made red-and-white For Rent sign with a metal stake.

No store paid to be listed here.

Sources: 24 CFR 100.75, discriminatory advertisements, NYC Zoning Resolution 22-222

Common questions

What is an ILS in real estate?

ILS stands for internet listing service: a website or app where landlords and property managers advertise homes for rent and renters search for them. Zillow, Apartments.com and Zumper are well-known examples.

What is listing syndication?

Posting a rental once and having it published on several sites. A listing made in Zillow Rental Manager appears on Zillow, Trulia and HotPads; one posted on Zumper also appears on PadMapper; Redfin's free tool also publishes to Rent.com and ApartmentGuide.com. Larger operators often send listings from their property management software as a data feed, usually in the MITS format.

Is it free to list a rental on Zillow?

Yes. Listings posted directly in Zillow Rental Manager have been free since May 2022. An optional Premium upgrade costs a one-time $39.99 and lasts up to 90 days. By default a listing switches off after 21 days unless you confirm the home is still available.

Can I list a rental directly on Trulia or HotPads?

No. Both are Zillow Group sites, and their landlord tools moved to Zillow Rental Manager. A listing posted there appears on Zillow, Trulia and HotPads, usually within 24 hours.

Is Craigslist free for rentals?

In most areas, yes. Craigslist charges $5 to post an apartment rental in the Boston, Chicago and New York City areas; rooms and sublets there are free. Free posts stay up between 7 and 45 days depending on the type of post, and paid posts for 30 days.

How do I get a rental onto Realtor.com?

Realtor.com has no posting form of its own for a single rental. Its "List your rentals" button leads to landlord software owned by the same company. Rentals also reach Realtor.com through other listing sites, including Zumper's paid plans.

Where do renters' messages go?

It depends on the site. Zillow, Apartments.com, Zumper and Redfin email them to the contact address on the listing. Craigslist forwards them from an anonymous address to the email you posted with. Facebook Marketplace, Facebook groups, Nextdoor and Instagram keep the conversation in their own messaging, so you answer there.

Which sites should I list my rental on?

It depends on where renters look in your area. Many landlords start with one post on each of the big networks, since each reaches several sites: Zillow Rental Manager, Apartments.com and Zumper. Facebook Marketplace, local groups and Craigslist reach people who search closer to home. For a home that accepts housing vouchers, AffordableHousing.com is built for those renters, and for a furnished home rented by the month, Furnished Finder is.

What happened to GoSection8?

GoSection8.com became AffordableHousing.com on September 13, 2021, and the old address now redirects there. Listing is free; paid plans add higher placement and send listings to partner sites.

How do housing agencies share rentals with voucher holders?

Federal rules require a local housing agency to give a family with a voucher a list of landlords who may be willing to rent to them, or other resources such as online search tools. Ask your local agency how it shares available units.

How Trenly handles it

List a rental once, from one place

Trenly is an AI property management platform for landlords who run their own rentals. When a home comes up for rent, this is how it helps with the sites above. Where renters come from is still your call.

Sent to Zumper for you

Trenly sends each listing you publish to Zumper and re-sends it when you make a change. Zumper also shows it on PadMapper, ChatGPT, and Microsoft Bing.

One listing to copy everywhere else

Your Trenly listing holds the description, photos and contact details to post on the other sites, and Trenly checks its description for fair-housing wording.

Emailed messages come to Trenly

On sites that email you renters' messages, use your Trenly listing's contact address. Each renter is kept as a lead, and Trenly's assistant can reply and help them book a tour.

A way in from signs and in-app sites

Where renters message you inside a site's own app, or read a sign in the yard, putting your listing link and Trenly number there lets them book a tour and apply without waiting on your reply.

AI

Posting with Claude

With Trenly's Claude connector, Claude gets each site's posting directions for your listing and can record where it went up, and Trenly reminds you which posts are still up once the home rents.

Book a demo

How we checked this

Each entry was checked against the site's own pages in September 2026, and the sources are listed under it. Reach figures are rough, and where a site publishes no number we say so in words rather than guess one. Prices and posting rules change, so follow each site's pricing link for what it charges today. No site paid to appear on this page.